Here are a few of my absolute favorites:
ODYLYNE - 2010 from LOOSEWORLD on Vimeo.
Monday, October 18, 2010
It's all about the visuals
This weekend I was discussing look book videos with friends. It seems that digital look books are popping up everywhere to supplement runway shows. Some companies are even foregoing fashion week for elaborate videos that better illustrate the feeling and aesthetic of a brand and their recent collection. The point of these videos is to display the most recent collection while telling a story. Companies are definitely trying to reach consumers on a more personal level, by appealing to their desire to live out glittery, pastel-colored fantasies. Lookbooks are also changing how fashion is viewed. This summer a company called Tucker was advertising by showing their video in New York City cabs. They gained a lot of popularity, and are now creating a collection for Target.
Subscribe to:
Post Comments (Atom)
Becca, I like all the videos you include, but it feels kind of slight. I'd like to see you making a bigger point, or showing us something unusual. Just feels kind of thin, like not much effort went into it. and nothing turns a reader off more.
ReplyDeleteIf you're struggling with blog format or not sure what you should be writing about, please come see me. Happy to hash out
C+